OUR TEAM
JESSIE YU
Partner
Based in the UK, Jessie is a proactive MBA, MRICS and PMP qualified professional with over 20 years’ experience, has built up an extensive global network of contacts during her many years of working with key stakeholders in wide-ranging international projects. She specialises in assisting Chinese companies setting up in the UK as well as UK companies looking to do business in China. With a keen eye for spotting new opportunities, Jessie relies on her strong problem-solving skills to overcome the many challenges of setting up in a new country. She recently helped Moore Stephens/ Moore Kingston Smith target the Chinese market and successfully advised them on the expansion of their China focused business in the UK. Prior to this she created the China strategy for a European real estate investment company including the launch of their brand and opening of their first office in China.
Jessie’s background in management consultancy, foreign direct investment, project management, investment management and business development spans the technology, real estate and professional service sectors, among others. She has also previously held management positions in leading blue chip corporate organizations. All of this experience funnels into Jessie’s determined and analytical approach in identifying the best route for cross-border clients.
ZOE ZENG
Partner
Holding a BA, and an MBA, Zoe currently lives with her family in Shanghai. A true adventurer with wide international exposure, she has studied and worked in China, England, Switzerland and the USA. Her over 20 years’ professional experience spans multiple sectors and industries including chemical, media, electronic products, renewable energy, and e-commerce, covering multiple disciplines such as product development, marketing and sales strategy formation, business development, sourcing & purchasing. She has also been a key member of a joint venture negotiation team for a foreign investment company entering China.
Zoe has a track record of successfully launching new products, improving business processes and cost structures for leading blue-chip companies, and substantially growing brand awareness and sales revenue for SME companies. As a result of her extensive cross culture, cross sector and cross border experiences Zoe has an accomplished eye for business opportunities, a strong awareness for culture differences, flexibility in execution of business, and a commitment to being result driven. She believes in turning challenges into opportunities.
WENDY WENG
Consultant
Graduated in UK with a BA focus on accounting and finance, Wendy has more than 15 years’ professional experience in foreign direct investment (FDI) and business development for UK companies of various sectors successfully entering the Chinese market. She has abundant experience in working with UK IPAs (investment promotion agencies) to secure UK investments through multi-channel investor outreach activities, such as lead generation, business match-making, seminars, webinars and more. She has been the Asia and China Representative for multiple UK companies in diverse sectors, including retail (Tesco) and Guernsey finance, with a proven track record of growing business revenue.
JOHN WANG
Advisor
Top performer amongst the UK&Ireland consulting professionals at one of the big 4 accounting firms. John has been closely working with the Department for International Trade in bringing more than 50 FDI projects to the UK worth millions of pounds of investment across the technology, life science, manufacturing and energy & infrastructure sectors. John was project managing over 100+ accounts from SMEs to stock listed companies, and mostly engaging with C level executives to help launch their UK expansions. John’s wealth of knowledge of various UK industries and his extensive network in the field would make any investment journey smooth and easy.